SEASON ONE
90 DAYS OF
DELIBERATE DESIGN
For 90 days, I’m going back to design school-without going back to design school.
The people decide. I create. We all learn.
- Voting is only held from Sunday 7pm CST to Monday 9am CST.
The goal is simple:
Deliberately study, practice, question, discuss and create design every day for 90 days and see if I become a better designer.
But doing the same design challenge every day would get old pretty damn fast, for me AND for you. So each day of the week approaches design from a different angle.
Some days I’ll have time to research, think and experiment. Some days I’ll have to rely on instinct. You’ll get to choose some of my assignments. Chance will decide others. I’ll study typography, look more closely at the design I encounter every day, work with other designers and revisit some of my old work to see what I would do differently now.
The point isn’t to create 90 perfect designs. It’s to deliberately practice design for 90 days, put the process out there publicly and pay attention to what changes along the way.
DAY 1 TO DAY 90.
LET'S SEE WHAT HAPPENS.
The best way to level up is to stay curious,
keep showing up, and never stop learning.
— Adrienne
HERE'S HOW IT WILL WORK
90 DAYS OF DELIBERATE DESIGN
The People Decide
I choose the subject. You choose one Design Element and two Design Principles. Voting opens Sunday evening and closes Monday morning. I spend Monday researching, thinking, experimenting and designing, then return that evening and show you what I created.
Typography Tuesday
Tuesday is all about type. I'll explore typefaces, letterforms, pairing, hierarchy and emotion while experimenting with complementary typography.
The Bowl Decides
No voting. No preparation. No mercy. I randomly draw a Subject, one Design Element and two Design Principles, then have 60 minutes to create something live.
Thursday Favs
Design is everywhere. Every Thursday I'll share designs that caught my attention, explain why they work (or don't), and invite you to start truly seeing design.
The Mad Bad Challenge
Subject + Element + 2 Principles... then comes THE BUT. Every Friday includes one creative restriction that makes the challenge harder.
The Designer Challenge
Two designers. Same brief. Same constraints. Different solutions. It's not about winning—it's about showing there's more than one great answer.
The Revenge Challenge
I revisit an older design, critique it honestly, and redesign it using what I've learned. THEN meets NOW.
HERE'S HOW IT WILL WORK
90 DAYS OF DELIBERATE DESIGN
The People Decide
Typography Tuesday
The Bowl Decides
Thursday Favs
The Mad Bad Challenge
The Designer Challenge
The Revenge Challenge
The People Decide
I choose the subject. You choose one Design Element and two Design Principles. Voting opens Sunday evening and closes Monday morning. I spend Monday researching, thinking, experimenting and designing, then come back that evening and show you what I created. You decide. I design.